Dan Beard Council, BSA Summer Camp promotional direct mailer (front) designed to create excitement and increase early registrations to camp, following the theme, "Enchanted Kingdom." Included a promotional contest for parents to scan a QR code which led to a video with contest rules. The postcard included a iridescent mylar scratch-off sticker (not shown) for the youth to scratch off once they received the personalized postcard.
Design included conceptualization, sketching, illustration, photo editing, video creation and editing, postcard layout using Adobe Illustrator and Adobe Photoshop. | 2022